Wednesday, February 24, 2010

Check out this guy...

My news assignment yesterday. Talk about genius marketing. Michael Williams, twenty-eight years old, found himself unemployed, but instead of kicking back on the couch with government cheese, he took his future to the streets. Literally.
He gets up in the morning, puts on his suit, and takes a sign to a busy street corner in Irvine. What does it
say? SEE MY RESUME. All day, he stands there, holding his sign, trying to drive people to his website, And you know what?
It's working.

He's a good looking guy, very well spoken, and driven. To do what? He's not really sure, but he  knows what he doesn't want to do: 100% commissioned sales. He likes to be challenged. He likes marketing. Ideally, he'd like to work with youth ministry since his master's degree is in Youth and Family Ministries. He simply wants someone to give him a chance.

People smile at him. Give him thumbs up. Wave at him. He's had over 2000 hits on his website 
and a few interviews, but still hasn't been offered the right opportunity.

If you want to read more about him, go check out his
website. In case you didn't get it, it's

These are the days I seriously love my job. Shooting the story was a blast, it was fun to edit, and I made contact with a really terrific human being--the best part about being a photojournalist.This story had its challenges too. All of the b-roll (the video to cover the reporter's words) was of one thing: Him holding a sign. It took a lot of creative angles to make it work, a lot of tight shots to sequence. The end product? Something I was very proud of. And the producers liked it to! Used it in two shows instead of the usual one.

It was a good day.

Today's assignment? Water bottles. They're on the decline. 

Until tomorrow, 

Later gators.

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